• Mobile consumers are expected to be the most valuable members of your online audience!

• Truly, the rise of the mobile consumer is a rising challenge for brands throughout the globe.

• eMarketer predicts that the number of mobile users in the top EU countries (UK, France, Germany, Spain and Italy) accessing the web from their phones will double from 2010 to 2015, reaching 94 million.

• Overall, only 21% of Google‘s top advertisers provide a web-site that is optimized for mobile viewing.

• Global Mobile Research from Google, The Smartphone User & The Mobile Marketer, found that only a fraction of businesses in the five top countries for mobile web usage report having mobile optimized sites.

• New Study Shows the Mobile Web Will Rule by 2015 In a dense, 87-page report, Morgan Stanley analysts have charted the most important online trends and predicted the future of the Internet.

• In addition to forecasting more online shopping and showing the geographical distribution of Internet users, the study also shows a dramatic shift toward mobile web use....

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